When things are going well in the
world of real estate, it seems that everyone wants to hang a shingle on their
door proclaiming to be an expert on all things property investment.
I’ve found a number of
‘professionals’, who make the assertion that they offer ‘expert property
investment advice’, are really just pedaling the latest off the plan apartment
product.
And these real estate agents and
property marketers are raking in nice
hefty commissions every time one of their
clients takes the bait.
What makes things worse is that the
properties being sold to unsuspecting investors are sometimes sub-standard yet
have hefty developer margins built in to an inflated purchase price.
So
how do you qualify the true “expert” from the guy trying to make a fast buck?
How do you know when you’re being
counseled with considered wisdom born from a personal experience of property
investment, or you’re being cleverly conned by a wolf in sheep’s clothing?
Here are 7 questions you should
always ask when determining whether you’re receiving advice or a clever sales
pitch…
1.
Who’s paying for it?
‘Follow the money and see where it
leads,’ is a very wise strategy to employ when dealing with property.
Logically an independent buyers’
agent you pay a fee to, will be more likely to provide an impartial assessment
of a property than the real estate agent being paid a commission by the vendor
to sell it.
Of course there’s nothing wrong with
commissions as such, but you need to ask if your adviser is receiving any type
of kickback to recommend a property and if so, how much and from whom?
Keep in mind that the commission
they receive has to come from somewhere, and generally that’s out of the
investor’s pocket at point of sale.
In other words, you’ll be paying an
inflated market price for what may be an inferior asset, which is certainly not
what any expert I know would recommend you do!
2.
Where’s the data to back it up?
Tread carefully here, because some
of the slicker ‘experts’ have perfected a sales pitch that comes with some
impressive looking data.
They’ll most likely produce rental
yield and sales statistics that look valid and enticing.
But remember the old adage, if it
appears too good to be true…well – you know the rest!
You want to see hard cold facts and
figures from reliable, independent sources – such as market analyst firms.
If the ‘expert’ becomes cagey when
you start to query the numbers, it’s time to be wary.
3.
Have they built their own profitable property investment portfolio?
Do they have personal experience
with the strategies or investments they’re professing to be an ‘expert’ in?
Property investment requires an
intimate understanding that can only be gained through riding the various peaks
and troughs of a number of market cycles.
Studies suggest that to become an
‘expert’ at something takes at least 10,000 hours of practice.
If your adviser hasn’t built their
own successful property investment portfolio, and learned from some mistakes
along the way, I’d be cautious about the approach they might suggest.
4.
How qualified are they as an industry professional?
How much experience do they have in
the property and/or investment sector?
How long have they been active in
the industry?
Certainly time alone does not an
expert make. I know of many people who’ve been in real estate for years, but
never managed to succeed when it came to building their own investment
portfolio.
However, if someone’s seemingly just
rode in on the back of the latest upswing in the housing market, you have cause
to be on guard and do a little more investigation into their background.
It can be helpful in this instance
to request references from previous clients the ‘expert’ claims to have
assisted in the past.
A true professional will not
hesitate to put you in touch with people willing to vouch for their services.
You should also consider how
qualified they are in the location they’re recommending you invest in.
If you’ve been around property a
while you’d know that it takes on the ground local knowledge to know why some
pockets of a particular suburb are more desirable than others and what type of
properties local home buyers and tenants desire.
5.
What is motivating them?
If they’re offering you information
based on years of personal and professional market experience, as a fee-paying
client, then you’re likely to be on the right track.
But remember, if there’s any other
type of financial incentive, be it disclosed or undisclosed, you really have to
question whether the ‘adviser’ has your best interests at heart.
6.
Do other ‘experts’ have similar opinions?
Knowing that other industry
professionals concur with the information you’re being given can go a long way
in providing peace of mind that you’ve found a trustworthy adviser.
If a number of commentaries seem to
have opposing viewpoints to the ‘expert’ opinion you’re receiving, take this
information to your adviser and really test their knowledge.
7.
Is it relevant to you?
Always be skeptical of the ‘expert’
who launches into asset recommendations before sitting down with you and taking
the time to work through your investment objectives and strategy.
Advisers who offer generic guidance
and have no understanding of who you are as an investor should be avoided at
all costs.
There’s no ‘one size fits all’ in
the investment world.
A
true expert will want to know…
- your financial circumstances
- your investment goals
- your risk tolerance
- past and future plans
They will use this information and
more to work out the most appropriate approach for you to build a profitable
property investment portfolio, with asset selection based entirely on your
investor profile.
A
final word
Investing in property requires a
significant financial commitment and as such, should never be approached with
anything but caution and a considered degree of research.
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